Brand design for
What is Innonation?
Innonation specialize in creating partnership between Chinese and Israeli entities operating in the public-private sphere. The platform offers a number of tools and resources that, when combined, increase cross-border efficiency and success rates.
China has never been closer
The business strategy and activities Innonation creates are very big and abstract since it’s all based on inter-companies partnerships and activities vary from one project to another. The main challenge is to understand the strategy, the company's principle and on to transform all of these into a new brand
The fusion
The goal is taking the strategic principles and key phrases which send the company’s message and finding visual ways to illustrate them.
After some research, I’ve made a decision to emphasize the new brand on “connection” between Israel and China as envisioned by Innonation. To illustrate fusion, I’ve decided to
take some photos change them into different and new images using the glitch effect. After finalizing the brand, I delivered a brand book for Innonation, containing the colors, photos language (with the glitch effect), font, presentation template and instructions on how to use the visual elements.
